How Best to Spend Your Marketing Dollars on a Baby Gift Basket Business
Let’s say you have a business selling baby gift baskets and you marketing needs a boost. Your first thought is that you are probably not sure whether to market on or offline. Let’s take a look and see where your dollars are best spent. You can go online and work on your website optimization. You have the option to send emails and other web enabled strategies. In the offline arena there are several choices you can make as well. You can get your mailing lists together and send out postcards or brochures highlighting your product offering for the season or your year round best sellers. The best choice for your way to grow your business is by doing both.
First let’s look at your online options more closely. If you don’t know what website optimization is it is the means in which webmasters try to make their sites more appealing to search engines. There are many theories as to what works best, but in general adding more relevant content on and off your site, making sure your code is as clean as possible and getting offsite locations to send traffic your way are your best bets. Options such as pay per click is when you pay a specified amount of money to get traffic to your pages.
Another online option is sending emails to lists of potential customers. While this is a bit more difficult because people have been so saturated over the years they become less inclined to follow the email to your site, however, it is a relatively inexpensive way to try and garner some sales.
If you are thinking of mailing collateral to your mailing lists you are best off using some form of USPS Software. This can be something like an NCOALink Service where they update your address records against the people who have changed their addresses or making sure you have used intelligent mail barcodes to lessen the costs of your mass mailings. Basically, list get old and lots of money gets wasted mailing to people who once lived in a location and have since moved. By using software it can eliminate all the needless mailings and either you can choose to not mail the postcards out or you can look for the new addresses and than get your collateral to the desired recipients.
You also have the option to buy mailing lists based on the demographics that you believe are your intended customers. Definitely due some due diligence here because there are many lists and companies who offer them, but prices may widely vary. The ideal lists would be ones where the customers do not get tons of marketing materials in the mail box. Also, it is important that if you go through the costly expense of mailing the brochures for example, that you take the time to design them with some creativity and pop. When someone gets your mail it needs to stand out so they read what you have to say.
You have multiple options on how to spend your hard earned money to market to clients, but the best method is to make sure whatever method you choose you do the right way. By mass emailing anyone or physically mailing to old addresses you waste money and have a hard time tracking the results.
